CREATIVITY OVER STYLE

Developing a fashion marketing career requires creativity of a different kind to fashion design, but it is a creative career choice nonetheless. You'll also need good business sense and an understanding of how the fashion industry operates. Some of this you may already have, the rest you'll need to learn. A fashion marketing (also called merchandising) degree is the ideal preparation for a career in fashion marketing. That may sound obvious but there are other ways into a fashion marketing career. A general marketing degree will provide you with an education in marketing principles that could be applied in fashion merchandising jobs and could gain you